Branding & Identity

Bold visual identities for brands with personality.

I create branding systems for small businesses, indie brands, cafés, creatives, musicians, and story-driven projects looking for something expressive, memorable, and emotionally grounded. My work blends illustration, typography, color, and worldbuilding to create identities that feel cohesive across print, packaging, web, social media, and merchandise.

Featured Projects

Good Vibes Kombucha

Handcrafted Kombucha Brand Rebrand

Industry: Beverage / Wellness Branding

Deliverables:
• Brand Identity
• Packaging Design
• Flavor Label System
• Merchandise & Promo Assets
• Print Collateral

Year: 2023

Good Vibes Kombucha is a small-batch kombucha company based in Idaho, run by a husband-and-wife team focused on handcrafted brewing and local community distribution. The rebrand was designed to feel more approachable, vibrant, and personality-driven while still honoring elements of the original identity. Inspired by flavor-forward color palettes, organic forms, and the brand’s roots in wellness culture, the new system helped bring a more cohesive and memorable presence to shelves, tap handles, and local cafés across Idaho.

Esperú

Peruvian Tourism Brand Identity

Industry: Tourism / Travel Branding

Deliverables:
• Brand Identity
• Logo Design
• Website Design
• Typography System
• Color Palette Development
• Brand Patterns & Iconography
• Promotional Assets

Year: 2022

Esperú is a locally owned trekking and tourism company based in Cusco, Peru, offering immersive guided experiences through Machu Picchu, the Sacred Valley, and the Andes. The identity system was designed to capture the spirit, color, and geography of Peru through a more modern and emotionally resonant visual language inspired by the Rainbow Mountains, Nazca Lines, traditional textiles, and local landscapes. After exploring multiple logo directions and visual systems, the final branding combined handcrafted typography, vibrant regional color palettes, and an abstract spiral mark inspired by the monkey geoglyph from the Nazca Lines to create a brand that felt adventurous, culturally rooted, and memorable.

Petal Punk Bakery

Alt Feminine Bakery Branding

Industry: Bakery / Café Branding

Deliverables:
• Branding
• Logo Design
• Packaging Design
• Merchandise Design
• Social Assets
• Print Collateral

Year: 2025

Petal Punk Bakery is a fictional alt-feminine bakery brand designed to blend softness with rebellion through punk-inspired typography, nostalgic dessert palettes, and playful packaging. The identity system combines vintage café charm with riot-grrrl influences to create a world that feels expressive, handmade, and personality-driven across merchandise, social assets, packaging, and print materials.