Alt Feminine Bakery Branding

A brand that proves you can be soft and savage.

Overview:
Petal Punk is a conceptual bakery brand that blends sweetness with grit—think pastel palettes, barbed wire swirls, and unapologetic charm. Created for a fictional femme-owned shop serving flaky pastries and full looks, this mock branding project explores how softness and strength can live side by side in design.

Deliverables:

• Logo + alt marks

• Custom pastel color palette with edge

• Packaging design: boxes, stickers, wrap

• Merchable visuals for to-go coffee and social kits

• Mockups using bakery box, coffee cups, and textured business cards

Tools Used:
Adobe Illustrator, Photoshop, InDesign, Procreate

Creative Direction:
The brand identity combines retro diner influences with zine-inspired elements: bubblegum pinks next to punky typefaces, frilly serif meets bold all-caps. Everything feels handmade but deliberate, charming but a little chaotic. Flour dust and lipstick smudges encouraged.