Problem:
Good Vibes Kombucha lacked a distinctive brand identity, making it difficult to stand out in a competitive local market. Their existing logo and visual elements were generic and did not convey their unique and colorful flavor palettes.

Solution:
I opted for a rebrand that would embody approachability and authenticity. A key focus was ensuring that the brand itself took center stage, standing out more prominently than the individual flavors.

By blending elements from the cherished old logo with new typography and a vibrant palette inspired by a medley of fruits in their kombucha, I've curated a visually captivating experience.

This intentional design ensures that the brand's essence shines brightly, becoming a celebration of both the beloved taste and the brand's identity, all presented in new packaging.